It is always a good policy when writing for your website that most people are not as well versed in your company’s particular lingo as you are. Therefore, take web design suffolk’s advice and avoid using acronyms such as ISP, ASP or any other bunch of letters that people just wont understand.
If you do need to use technical language, perhaps in your legal pages or help pages, then always explain what it is. One of the golden rules of web design suffolk is to get their clients to use cl;ean, simple language in their text - this way they will keep their users happy with language and ideas that they can easily grasp and feel a part of. Naturally if you are running a computer forum for computer techies, feel free to sue the language they would expect, otherwise keep it simple stupid.