Make your ordering process stress free

September 22nd, 2008

Once you have spoken to web design suffolk and they have built you a new lovely shiny e-commerce site, the next thing you will be trying to do is get it populated with great products and competitive process. What then? Well the next important thing you need to consider is getting the all important ordering process right so your customers can find products they want and then order them easily and confidently, secure in the knowledge that your are a safe and reputable online e-commerce player.

For this top happen, you will need web design suffolk to build you an ordering process that is simple and user friendly and easy to follow, with just the right amount of steps needed to complete the purchase. There will always be a slight delay with bank confirmation and card processing, but in the main you can do a lot to make the whole process as easy as possible for your customers.

Keep the order process simple

September 15th, 2008

When people come to your wonderful shop and they see a product that interests them for the right price, you can be absolutely certain that web design suffolk have done a good job preesenting your e-commerce shop in a way that attracts on;one users to turn into customers and buy. But that is only half the battle and web designers suffolk will soon tell you that you must also have an ordering pipeline that is smooth, logical and most importantly, reassuring. The ordering process can actually scare a lot of people away, so it is crucial that you get it right.

It is incredible but true that some big organizations spend big money on shopping online areas and fail to have a smooth ordering process. The shopping basket should always be clear and simple to use - this is crucial and web design suffolk are masters at getting it right. Remember though, getting users to choose a product and put it in a basket is only half the battle, you must then make it easy for them to move through to the ordering an payment process.

Add new content to keep people coming back

September 11th, 2008

There is nothing worse for somebody visiting a website than discovering that the content hasn’t been update for weeks. If your content is old there is nothing web design suffolk can do about it - content has to come from the website owner and it has to be new, fresh and exciting, but most importantly of all, it has to regular.  Users are very clever these days at working out whether a site has been looked after and updated, if they suspect that they are on a web ghost ship, they will jump ship in a nano second.

Be it once a week, day or hour, it will cost you in time, but if you want a site to succeed after web design suffolk have built it, then you need to keep looking after the site and feeding it with content. Whats new could then become hot news and this is something you shouldn’t overlook either. New content is important, but sometimes you can make a news item out of new items and this will them mean double the content. What are writing for? get writing and start publishing!

Create a community to keep them coming back

September 4th, 2008

Creating a community feeling on your website is one of the best things you can do to ensure that your users and customers keep coming back for more. Sure its important to get the web design right and make sure the content is strong and the products compelling, but behind all of that, the most important design suffolk survey finding, was that people like to have a site that they feel at home with. They also need to know that your site is the definitive expert on all of the content and products that you display and they need go nowhere else. When they feel relaxed about all of this, they will stay and you will reap the benefits. Get it right and word of mouth will do its thing and chat rooms and forums across the land will be singing your praises.

No CMS, no cigar

September 3rd, 2008

One of the most crucial elements of a web design is a site that has built with CMS as standard. CMS stands for Content Management System, which means that your site will allow you to easily update pictures, text and products from the back-end administration area with minimum technical knowledge needed and ease of use. All services and products have a limited life span and web design suffolk insist that all web sites built in the region now have CMS as standard. For a site to be taken seriously, you must contantly update the products and ervices on it. Old products should also be easily archived as a back catalogue, with clear indications that they are old stock. But if your stock is no more, they should be taken off your site and deleted.

Too many cooks….

September 2nd, 2008

Though web design is a very important part of a site, the design should also allow the back end to have an effective CMS area that will allow web users to update content quickly and easily. One of the problems that web designers find though is that admin rights are too freely and easily handed out which means that multiple people add content, which invariably means that some content will be confused and mixed. The way around this is too have web design suffolk ensure that your site has admin permissions for different areas of your site and individuals are only responsible for their own areas.

It is also a good practice to upload new content on certain days via your web design suffolk site and leave the site to settle on other days. All the new copy and images should be prepared in the other days of the week and that way users will get know when they can see some new products and information in a way they can be comfortable with. House rules for web design are the same as rules for content management - the right people do the right thing at a specific given time. Keep it short and always get to the point quickly.

Monitor your customer feedback and act accordingly

September 1st, 2008

If you are involved in e-commerce and your site delivers actual goods to people, then there is a good chance that you might have had some problems with courier companies and deliveries and maybe even faulty or unwanted goods from drop ship third parties. It is very important that you keep hold of all of this information and ensure that if a courier company lets you down - you have already agreed that they will compensate you for your loss.

Remember with couriers also that you should have a back-up organization in place if you need to use somebody else. Even the big boys such as DHL and TNT get it wrong sometimes and you need to measures up their performance and costs with other companies. The automated delivery systems will probably be put in place by web design suffolk but you cannot control what happens when the parcel leaves your organization.

Improvements can always be made on your site, and by monitoring complaints and errors, you can work with the people of web design suffolk and get your site to be perfect and efficient in no time. Always remember to look at the bigger picture and look to grow and keep an eye on the future. The bottom line is that if you keep an eye on developments as they happen, you wont make the same mistakes again in the future and your customers will stay happy.